Valor Home
📍 Background
When Valor Home first brought me on, their paid-media mix was limited to a few un-optimised Google Ads campaigns.
They had no presence on Microsoft (Bing) Ads and only a patchy handle on revenue attribution. The brief was clear:
increase dependable lead flow and turn paid clicks into booked roofing jobs.
🎯 Strategy Implemented
Lever
Google Ads restructure
Rebuilt campaigns by roof-type, service area and storm-damage keywords
Added SKAGs + responsive search ads
Enabled enhanced conversions & GA4 events
Bing / Microsoft Ads launch
Cloned the best-performing Google campaigns, adapting match-type & bid mods for lower-volume queries
Full-funnel tracking
Deployed GTM & server-side tagging
Connected phone calls, form fills and booked inspections to Google & Microsoft Ads
Budget re-allocation • Shifted spend into the top 40 % ROAS ad groups each month
Paused non-converting keywords after two optimisation cycles
Monthly CRO tweaks • Landing-page speed improvements, trust-badge A/B tests, and CTA copy refinements
📊 Year-over-Year Results
(January – December figures; partial 2025 figures are January – May)
Metric 2023 / 2024 / 2025*
Google Ads conversions 474 / 910 / 808 ▲
Microsoft (Bing) Ads conversions 0 (channel launched 2024) 182 145 ▲
Total paid-media conversions 474 1 092
➜ +130 % YoY 953 ▲
Attributed sales revenue $198 K $974 K
➜ +389 % YoY $407 K ▲
▲ = YTD (Jan–May)
💡 What This Means for Valor Home
More jobs, not just more clicks.
Adding Microsoft Ads and tightening Google campaign structure more than doubled the number of booked roof inspections in a single year.
A +86% increase in sales, after I got hired directly tied to the consistent increase in qualified leads generated through targeted digital campaigns.
Owner-level support.
Valor Home enjoys direct, five-day-a-week access to me—the same hands-on partnership you’d get by hiring an in-house specialist, without the overhead.
🚀 Ready for Results Like These?
Let’s discuss how a data-driven paid-media plan can put more high-value leads on your calendar.
➜ Schedule your free strategy call